Under the Sisterhood
The Under the Sisterhood Podcast is where women's lived experiences become a catalyst for understanding, connection, and change.
Hosted by Elizabeth Elfenbein, each conversation invites women from around the world to share their stories with honesty, courage, and vulnerability. Together, they explore the moments that shape our lives—from health and mental wellness to leadership, identity, relationships, caregiving, equity, and the many experiences that define what it means to be a woman.
More than a podcast, Under the Sisterhood is a storysharing platform. Every conversation contributes to Women's Lived Experience Intelligence™, helping transform individual stories into insights that can shape healthcare, innovation, research, and culture.
At Under the Sisterhood, we believe every woman's story matters. Through storysharing, we create space for women to be seen, heard, valued, and celebrated—one conversation at a time.
Seasons & Special Editions
Season 1: Being a Woman in Today's World
Season 2: Women's March of Voices
Season 3: Women Making the World Healthier
Season 4: Women's March for Mental Wellness
Season 5: Women's March for Change
Special Editions: Under the Hood Vlogs • Women Investing in Women's Health • Women Making History
Produced by Matt Butler with original music by Ayla Schafer.
Under the Sisterhood
Naoko Kita on improving Women's Health literacy in Japan
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Today we’re getting Under the Hood of Naoko Kita a daughter, sister, women’s advocate, a healthcare and femtech innovator, and a founder on a mission for women’s health literacy from Japan.
She is the founder and CEO of Joconne Inc. from Japan. Joconne is a company that aims to create a society where women can live with enough health literacy. She strives to improve women's health literacy and empowerment in Japan, where the gender gap ranks among the lowest among developing countries. In Japan, women's health has long been considered taboo, to the extent that even recently, when buying napkins, people are putting them in opaque bags to hide them.
After working for global medical device manufacturers such as Johnson and Johnson and Medtronic, she changed her career after experiencing endometriosis and realizing her mission of increasing women's health literacy. Along the way, she also experienced pregnancy and childbirth, and started her own business just one year after giving birth. She has been selected for various entrepreneurial programs in Japan and received an Outstanding Leadership award at the Health 2.0 international conference.
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